3. Fonts or Typography
There are a lot of new fonts that look fun and cute, but if you want something that’s functional, practical, readable, and professional, choose a font that’s the most appropriate. The two font families that will help you create the perfect site are Serif and Sans Serif. It may sound like mumbo-jumbo, but these two are very different from each other.
Serif fonts have the bits hanging off the edge of the letters, and a prime example for this font family is the Times New Roman font. This family is best for sites whose audience is made up of more formal roles like lawyers, accountants, or teachers.
Sans Serif fonts, on the other hand, are very simple fonts without the edges. An example for this font family is the Arial or the Calibri font. This typeface is best suited for photographers, students, or people who prefer a clean and minimalist page.
A lot of people recognize Times New Roman and Arial right away, so it would be a good idea to use the new fonts that usually come pre-installed in the various programs used to create websites to give your own site a fresh, new feel. Your text should be easily readable, and it’s nice to use more than one font to avoid the page looking drab and boring. However, the rule of thumb is usually this: don’t go beyond three typefaces or having unnecessary font sizes.